I am going to give you the 30,000 foot view on why people buy things and looking at it this way can change your life and business. One of my favorite Dr. Wayne Dyer quotes is this: When you change the way you look at things, the things you look at change. That is what this is about. All products are bought because of a gap. There is a gap between where a person is in their experience of life and where they want to be. So a person that buys a drill, buys a drill because there is a gap between what they are experiencing in life and the life experience they desire. Few people buy a drill because they actually want a drill for the experience of owning a drill, they buy the drill because they believe having a hole will move them closer to the experience they desire in life. So look at it like this: Where your customer is -----------------------> Where your customer wants to be If you can position your product or service where it will move your customer or prospect from where they are to closer to where they want to be, they will want your product. The closer to their desired destination your product can move them, the more they will want the product. The better they understand how it will move them to where they want to be the more they will want the product. Not too low and not too high, but the more fair they think the price is the more they will want the product. Too low and they will doubt the value, that it will really work. Too high and they will think it is over priced and no on wants to be taken in a business deal or purchase. This moving to cross the gap concept is so important for many reasons, but one reason is that you can spend a fortune on advertising trying to sell your product and still not see much success. On the other hand, instead of selling your product you can position it where people will want to buy it and you will save much of the advertising expense, be able to price it for better profits, have a more consistent business and enjoy the benefits of dealing with buyers instead of trying to convince people and make a sale. When you understand this, everything changes. Enjoy your day, Scott Hogue CChH
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I have been all around this great big world and worked with people from just about every country and many tribes. I am convinced that no matter who you are or where you live, most of your limitations are self limitations.
Jim Rohn said he struggled and struggled in life, making progress and then losing it all again until he figured out what was holding him back and then he took off like a rocket. What was holding him back? His personal limiting beliefs and limiting ideas. What do you believe about you? Do you believe you can have the things you want? Have you ever thought about how hard it is to have something you don't believe you can have? People that don't believe they can get the job don't usually fill out the application. People that don't believe they can get the date, seldom ask for a date. If you are familiar with my training and teaching you know I tell about the woman that sold her disease to make a living, a man in Africa that went from living in a hut without a door to owning five businesses, about Helen Keller, a woman that became blind and deaf early in childhood, but changed the world and even donated to charity. I use the examples of these people and many more to show what is possible if we only believe, try and keep putting one foot in front of the other everyday as we march toward our goal. Try the Keller method. When someone asked Helen Keller how she accomplished the things she had done she said this, "I knew what I wanted and would not be denied." Wishing you a great day and a great life, Scott Hogue CChH Here is a quick question I used to transform companies and departments in those companies when I worked for Fortune 500 companies. Now I use it to transform lives and relationships.
Here it is: "Things would be better around here if ______________." and fill in the blank. That is it. We often are caught up just getting by and getting through, we don't often think about getting better. A little thought and a little action on this will make big changes. Do this once a week over a year and you will have made about 50 changes in your life. Do you know what 50 positive changes make? They make a totally better life. You could really call it a new life! best and be blest, Scott Hogue CChH ANTS, in this case, are Automatic Negative Thoughts or ANT's
and like the six legged kind we find them everywhere. Six legged ants have been found in the Arctic and even in space craft, Automatic Negative Thoughts have been found everywhere humans are found, even in the Olympics, boardrooms and battlefields. Dr. Daniel Amen has done a lot of good work in this field. Here are some highlights: Automatic Negative Thoughts (Which as a hypnotist I would say come from the Critical Mind) lead to depression, anxiety, low performance and low self esteem. When left to run free they create negative thought patterns that are self sustaining and harmful. Question them and challenge them and even if they don't go away they have little effect. You can say, "Oh, that is just a negative thought, not reality." Here is what he says about ANTs: "You don't have to believe every stupid thought you have." We often are in the habit of believing our thoughts. Well, we don't have to if they are stupid. He also teaches the 18, 40, 60 rule. When you are 18 you worry about what everyone thinks about you. Peer pressure, opposite sex, etc. When you are 40 you don't care what anyone things about you. Tired of living your life based on what others think. Too busy and tired to bend yourself into a pretzel to satisfy others. Actually rebelling against the expectations of others after years of living in a box. When you are 60 you realize no one has ever been thinking about you, they are too busy thinking about themselves and worrying about what they think others are thinking about them. Clean out some ANTS today and the ones that keep coming back, well they are just ANTS, not anything real. Remember that. Scott Hogue CChH “There's always going to be someone who doesn't have excuses and who will just do it. Why not let that be you?"
Issa Rae How many times have you said, "They stole my idea, I thought of that years ago!" Good thoughts are not rare. You probably have a litter of them everyday. Following through on good thoughts, well that is rare. Start today and take one of your good thoughts and follow through on it. Do it daily and in a short time you will have a very different life. To your greatest success, Scott Hogue CChH Here is a big announcement. I have started a Free Financial Course here on the website. You don't even have to enter your email. Three lessons are up now with more to follow soon.
Here are a few reasons I am doing this: One of the problems with the Financial Help Industry and Financial Services is we commonly pay for things like training and help and if you need financial help you aren't likely to have the money to pay for it. The ones that need it most can't get it. Many people are so skeptical now that someone is interested in helping them or that they can even be helped they hesitate to buy training or other products. With so much hype these days, who can blame them? With a free course I am proving my interest in you and showing you this is real. You can do this and change your life. I just want to give back. It has been a long time since the people that helped me on this path taught me about money and life. They are gone now and I can't pay them back, but I can pay it forward. Check it out, the free course is on a tab in the webpages. Wishing you the greatest success, Scott Hogue CChH The first of a year I had a granddaughter born with a number of problems. It is so easy to let life knock you off your path.
Well she is doing fine now and I remembered, "Oh yes, I was going to restart the blog after the crash." Well here I am. The first topic is: "Where did life knock you off track?" If you still want what is at the end of the road, get back on that road. Best, Scott Hogue CChH Thanks to modern technology we have lost the old blog page. Yes, it was backed up, but it won't load. So do I go to the trouble of recreating all of those old blog posts? I was tempted, but this is a new year. Why not go forward instead of backward?
So, going forward here is the new starting post for the blog. Also I have added an articles page to the website. You may know I am an ezine author and a guest article writer for a few websites. So start the new year with me going forward and don't forget to look at the new articles page. I will be adding to it regularly. Best and be blest, Scott Hogue CChH |
AuthorScott Hogue is a Strategic Life Coach, an Author and a Certified Christian Hypnotist. Archives
September 2017
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